Blog
Data and Fashion’s Power Plays
When running a fashion tech startup, it's easy to lose track of the macro trends as you wade knee deep through the minutiae of pilot projects that stress test both your platform and your sanity. It’s one of the reasons why we love the annual The State of Fashion...
Does Newton’s third law apply to marketing?
Formally stated, Newton's third law is: For every action, there is an equal and opposite reaction and, be you the Chief Marketing Officer or a Partnership Manager, you are probably running a constant battle between balancing your push and pull marketing – even if you...
Lowering the tone!
I don’t look good in red, but most other people seem to! This is a conclusion that I have come to after many years and a litany of disappointments where I see a cracking piece of red clothing, order it online (I much prefer online clothes shopping) and then have to...
The dreaded ‘r’ word – recession!
There’s no avoiding it currently, the dreaded ‘r’ word, whenever you turn on the TV news it’s there alongside ‘the energy crisis’, the ‘cost of living crisis’ and the ‘COVID crisis’. A constant reminder that we live in difficult times. I’m talking unfortunately about...
All in on red …even if the data says black?
Algorithms curate the information we look at online and serve us the content they determine we most want based on our behaviour. But how useful is our past behaviour in determining when we want new ideas? Robert Gentz, Co-Founder & Co-Chief Executive of the online...
Inclusivity is not about hitting quota’s – it’s much needed common sense
We want to talk about inclusivity, wait, wait, come back to the screen! We know it’s a minefield and we are not going to hector you or make you feel guilty. We’re here to help. Everyone. A quick search online provides this definition of inclusivity, it says: “the...
You can’t tell the wood from the trees – improving the environmental performance of the fashion industry
The relationship between fashion and the environment is a complex one. It’s difficult to see between the ‘wood’ of the doomsday statistics we are bombarded with regarding water use, raw material consumption, hazardous toxic fabrics and inks sent to landfill, CO2...
Social Commerce – so good they named it thrice
While no-one likes a little ‘alone time’ more than me essentially too much time to navel gaze can be detrimental and, if COVID has made me realize anything, it’s how important interacting with other people is for a magnitude of reasons. In that regard we believe...
Stick or twist – The fashion sector’s metaverse conundrum
Have you heard of something called the metaverse? Sorry, I am just kidding – of course you have - because you haven’t been living under a rock for the last 18 months! However, while you may have heard of the term it’s just as likely that you’ll only have a vague grasp...
The race for hyper-personalization
Living in a small town in the home counties you wouldn’t expect the latest marketing trends to impact greatly on the daily trading lives of the small parade of shops comprising a convenience store, a coffee shop, a travel agent and a butcher (the excellent greengrocer...