Why be Retail Social?
Why be Retail Social?
Retail Social is transforming the way the world shops.
We help shoppers feel truly represented, boosting their look and fit confidence—the leading causes of returns—and enabling more informed shopping decisions.
Our patented, SaaS and AI-powered virtual fitting rooms allow shoppers to choose whether it’s them or someone else wearing the trousers. This delivers an enhanced customer experience through animated, interactive, and personalised content, seamlessly integrated into their favourite brand websites, whether they’re browsing fashion, sportswear, or makeup.
Shoppers can swipe through all available styles and colours—whether in stock or still in development—and invite friends, family, followers, or even brand shopping consultants into their virtual fitting room for instant feedback and honest gratification. At the same time, brands gain powerful insights to make smarter, data-driven decisions.
The result? Fewer returns. Higher spend. More often.
This is the evolution of retail.
be Retail Social is transforming online shopping.
High return rates hurt costs, margins, and the environment. By boosting your customers’ fit confidence, we help them make smarter purchasing decisions.
Our patented, SaaS and AI-powered platform lets shoppers feel represented—deciding who wears the trousers—providing an enhanced experience with animated, interactive, and personalised content, all within your website.
Shoppers can swipe through styles, invite friends for instant feedback, and make better decisions, while you gain insights for smarter choices.
The result? Fewer returns, higher spend, and more frequent purchases.
We call this the evolution of Retail.
“be Retail Social provide us with a differentiated and enhanced customer experience which we think is a real step forward in the virtual try-on space for beauty and fashion.”
Daniel Finley, CEO of Debenhams, a be Retail Social customer
Who we are
Who we are
We’re a team deep rooted in retail, consumer, tech, and high-growth — led by founder Simon Iddon, whose experience spans startups, international firms, and FTSE-listed companies. He’s worked on both sides of the fence — in consumer brands and service providers — always focused on finding missed opportunities and addressing long-standing industry challenges.
This mindset goes beyond problem-solving. It’s about driving forward-thinking innovation that creates measurable business impact and delivers real value to both brands and consumers.
Our team and investors bring trusted, hands-on expertise and guidance across every area of the business.
Even our logo, Tabitha, stands for diversity and inclusion.
How we do it
How we do it
We would love to explain:
- Our patented SaaS and AI-fuelled virtual fitting room platform.
- It’s interactive, personalised, and engaging animated content.
- How your users choose who wears the trousers.
- The simple, modular, platform-agnostic integration.
- The measurable tangible benefits being delivered.
But of course, we need to know more about you and your journey first—this isn’t just some AI-tech, this is a proper game-changer.